5-6 October 2017

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Lot 113

1946 Divco Model U "Rosenberger’s Dairies" Delivery Truck

  • Chassis no. UM36546

Sold for $25,300

  • Beautiful example of America’s most recognizable delivery truck
  • Iconic door-to-door flat-floor design
  • Used to deliver milk for Rosenberger’s Dairies

There is perhaps nothing more reminiscent of America in the post-war years than the image of a smartly uniformed milkman delivering glass jugs of milk to each door along a suburban neighborhood. An essential part of that image is the milk truck, conjuring feelings of nostalgia for all who see one.

A small Midwestern company, Divco soon emerged as the producer of the best delivery vehicles around. Founded in 1925, the Detroit Industrial Vehicle Company reached peak perfection in 1936 with the release of its Model U. Affectionately termed the “snub-nose,” the base of the Model U would remain in production for another 50 years, until Divco closed its doors in 1986. Most famously, Divco popularized the ability to drive the delivery truck from the standing position, allowing drivers to push the seat out of the way in order to quickly hop in and out of either side of the truck for faster deliveries.

Offered here is one such iconic Divco snub-nose delivery truck, resplendent in the cream and red livery of the Hatfield, Pennsylvania, company Rosenberger’s Dairies. Produced after the Divco factory was converted from war-time use, this 1946 example is virtually identical to pre-war models. For the first time in the company’s history annual production reached nearly 7,000 units, proving that Divco had truly conquered the dairy world.

For nostalgic fans of the ’40s and ’50s, or perhaps a collector who loves to make people feel good, this Rosenberger’s Dairies delivery truck is sure to be the center of attention wherever it goes.

Please contact our exclusive automotive transportation partner, Reliable Carriers, for a shipping quote or any other information on the transport of this vehicle.

Alexander Weaver


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Alexander Weaver joined RM Sotheby’s in 2011 as a Car Specialist after graduating from Furman University in South Carolina. Born... read more

Augustin Sabatié-Garat


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United Kingdom

Augustin Sabatié-Garat joined RM Europe in 2012 as a Car Specialist after more than a decade in the collector car hobby. Gradua... read more

Barney Ruprecht


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Barney’s interest in classic cars began at an early age after being introduced to his father’s all-original 1965 Porsche 911. Barney l... read more

David Swig


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David Swig joined RM Sotheby’s West Coast division as a Car Specialist in May 2015. David is a life-long automobile enthusi... read more

Don Rose


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Don joined RM in 2006 after several years of professionally trading sports and classic cars, and after earning a reputation as a noted... read more

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Donnie Gould joined the RM team in 2002 as a partner and Car Specialist after more than two decades in the vintage automobile auction ... read more

Gord Duff


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Gord Duff began his journey with RM Sotheby’s in 1998. Since then, he has gained an intimate knowledge of a variety of marques a... read more

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Jake Auerbach got his start in the automotive industry at an early age, spending his summers during high school working at a classic c... read more

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Having worked for Bonhams’ Automobilia department for over 10 years, Kurt Forry joined RM Sotheby’s with more than a decad... read more

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A long-time car enthusiast and Southern California native, Matt studied Automotive Technology at San Diego Miramar College and complet... read more

Michael Squire


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Michael Squire joined RM Sotheby’s European Division in the summer of 2016. He comes to RM with a prestigious racing background ... read more

Mike Fairbairn


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As one of the three founding partners of RM Sotheby’s, Mike has a long-standing interest in the classic car industry. Graduating... read more

Oliver Camelin


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With an extensive background in exotic sports car history and sales, a particular passion for American curves, and fluency in three la... read more

Paul Darvill


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Paul Darvill joined the RM Sotheby’s European team at the beginning of 2015. Paul holds a degree in French and Politics from the... read more

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Pete Fisher was first introduced to antique cars in high school, working for Classic Coachworks in his hometown of Blenheim, Ontario. ... read more

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Shelby Myers grew up with the classic car industry infused into every aspect of his life. He had the unique opportunity to watch the R... read more

Tonnie Van der Velden


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Tonnie Van der Velden joined RM Sotheby’s European division in September 2015 as a Car Specialist. A lifelong enthusiast, Tonnie... read more